Some time back we, Reconstruction Partners, were investigating the possibility of merging several steak house chains. They, on the surface, seemed similar and yet somewhat different. We retained Paul Fisher with Mediaco to do a market and concept analysis for us which we hoped would help drive merger positioning. Paul assembled a paper with great detail that guided us in positioning the various brands. Unfortunately for us, the deal did not materialize. Most analysis reports of this ilk require the recipient to draw conclusions but with Paul, his work was thorough, incisive and his conclusions crisp and sharp. I would highly recommend Paul Fisher and Mediaco.